Give Yourself Harder Rules, Not Easier Ones
The instinct when integrating AI into content creation is to reduce friction—fewer constraints, faster output, broader r...
Your Authentic Voice as Competitive Advantage
In a world of AI-generated content, how does my authentic voice become an advantage?
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AI Doesn't See Credentials, Only Patterns
Large language models evaluate content through pattern recognition, not credential verification. A doctorate, decades of...
Changing Strategy Resets Everything AI Has Learned
AI systems build understanding of brands, experts, and businesses through accumulated pattern recognition across content...
Being Authentic Doesn't Mean Telling Everything
The pressure to "show up authentically" has created a dangerous conflation in content strategy. Professionals confuse tr...
Commodity Work Is Going Away Anyway
The automation of standardized, repeatable work represents an irreversible market shift rather than a temporary disrupti...
Before Optimization, Authority Was a Perspective
The concept of authority in digital communication has undergone fundamental transformation. Prior to algorithmic optimiz...
Faking It Gets Exhausting Faster Than Being Real
Maintaining an inauthentic voice across multiple platforms, content types, and audience touchpoints creates compounding ...
When Everyone Optimizes for Algorithms, Voice Becomes Rare
As AI-generated content saturates digital channels, a predictable convergence emerges. Content creators increasingly opt...