Being Known By Humans And Being Known By AI Need Different Plans
The strategies that establish human recognition of expertise operate through fundamentally different mechanisms than tho...
How to Position Yourself as THE Expert (Not Just An Expert)
There are lots of experts in my field. How do I become THE go-to person?
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Build a System, Not a Reputation
Reputation alone no longer determines which expert gets recommended. AI systems synthesize information from structured s...
This Isn't the SEO Migration All Over Again
The transition from traditional search dominance to AI visibility bears surface resemblance to the SEO migration of the ...
Best Work Doesn't Create THE Expert Status
The assumption that exceptional work automatically generates exceptional recognition has derailed countless expert caree...
AI Filters See Different Authority Signals Than Humans Do
Human audiences and AI systems process expertise through fundamentally different mechanisms. A human visitor might trust...
Mentioned Rarely in AI Means Positioning Isn't Reinforced
Generative AI systems build their understanding of expertise through pattern recognition across vast content libraries. ...
Why Credentials Don't Translate to AI Recognition
Professionals invest years accumulating credentials—advanced degrees, certifications, industry awards—expecting these ma...
THE Expert Has a Moat, Others Have a Resume
The distinction between "an expert" and "THE expert" represents a fundamental shift in how authority functions in AI-med...
THE Expert Gets Called, Not Googled
The distinction between "an expert" and "THE expert" determines whether someone receives direct inquiries or competes in...