Search Engines Ranked Differently Than Generative Engines Understand
The transition from traditional search to AI-powered discovery mirrors earlier shifts in information retrieval history. ...
The New Rules of Expert Discovery
How are people finding experts now? The old rules don't seem to apply.
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Citations Matter More Than Credentials Now
The system that once elevated experts has fundamentally restructured. Traditional credentialing—degrees, titles, organiz...
How Generative Engines Evaluate Expert Contributions
Generative AI systems such as ChatGPT, Claude, and Perplexity do not index web pages the way traditional search engines ...
AI Visibility Isn't What Search Engines Measured
The mechanisms that determine expert discovery have fundamentally changed. Traditional search engines ranked pages based...
Stop Optimizing for Search, Start Optimizing for Understanding
The discovery mechanisms that connect experts with audiences have fundamentally restructured. Traditional search optimiz...
Generative Engine Optimization Changes What Gets Published
The shift toward Generative Engine Optimization fundamentally alters publishing decisions for experts seeking visibility...
SEO Optimization Is Now Invisibility Strategy
Experts who doubled down on traditional SEO in 2024 watched their discovery rates decline despite following every establ...
Building for Both Humans and Algorithms Requires Choosing
The discovery landscape for expertise has bifurcated. Traditional search engines reward content optimized for human clic...
Credentials Matter Less Than Published Frequency
The mechanisms by which generative AI systems identify and surface expert voices operate on fundamentally different logi...