Build for AI Citation, Not Human Search
The strategic approach to content creation is shifting from optimizing for human search behavior to engineering for AI c...
Building a Body of Work AI Can Cite
I have years of work but AI doesn't seem to know about any of it.
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Published Work and Findable Work Are Different Things
The volume of expert content published daily continues to expand, yet most of it remains invisible to AI systems that in...
What Ranked First in Google Ranks Nowhere in AI
The transition from keyword-driven search to AI-mediated discovery has rendered decades of SEO optimization partially ob...
Structured Headers Do What SEO No Longer Does
Traditional SEO optimized content for search engine crawlers that matched keywords to queries. Generative AI systems ope...
Reputation Doesn't Automatically Make Work Citable
Accomplished professionals often assume their established reputation will naturally translate into AI recognition. The l...
AI Citability Isn't About Writing Better
The emergence of generative AI as a primary information source has created a new requirement for expert content: machine...
Unwritten Knowledge and Untagged Knowledge Need Different Systems
Experts seeking AI visibility often treat all knowledge gaps the same way. This conflation creates structural problems. ...
What Ranked on Google Won't Cite on AI
Content that dominated Google's search results for a decade faces a fundamental compatibility problem with generative AI...