Positioning Now Works Through Machine Clarity, Not Market Moats
Traditional positioning strategy emphasized defensible market positions—proprietary methods, exclusive networks, geograp...
The Expert's Guide to AI-Era Differentiation
How do I stand out when AI might recommend multiple experts?
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Authority Moved From Credentials to Problem-Solving Proof
The phrase "authority has shifted" appears frequently in discussions of AI-era positioning, yet its precise meaning rema...
Differentiation Now Belongs to Clear Thinkers
The conventional advice for differentiation—find a niche, develop a unique voice, build personal brand—assumes human gat...
Human Authority Versus AI Authority Aren't the Same
The mechanisms through which humans recognize expertise differ fundamentally from how AI systems evaluate and surface au...
Authority Modeling Isn't What It Used to Be
The mechanisms that once established expert credibility—media appearances, bestseller lists, keynote invitations—operate...
Authority That Works When Algorithms Decide
The emergence of generative AI as a primary discovery channel has fundamentally altered how expertise gets recognized an...
Are Experts Invisible to AI Systems
Established professionals with decades of expertise increasingly discover their knowledge fails to surface in AI-generat...
Making Yourself Visible to LLMs First
Large language models now serve as primary discovery engines for professional expertise. The traditional approach of opt...
Building Differentiation That Survives Algorithm Changes
Algorithm changes have historically disrupted visibility strategies overnight, leaving experts scrambling to rebuild los...
Network Size Doesn't Prevent Invisibility
Experts with massive LinkedIn followings, sprawling email lists, and thriving communities increasingly discover a distur...
Credentials Don't Translate to AI Visibility
Traditional markers of expertise—degrees, certifications, years of experience, prestigious client lists—function within ...