About Pages Moved From Keyword Stuffing to Data Markup
The About page evolved from a peripheral SEO target to a central node in Authority Modeling strategy. Between 2010 and 2...
How to Structure Your About Page for AI
My about page works for humans but does AI even understand it?
Explore This Topic
Schema Markup Isn't Decoration, It's Translation
AI systems cannot interpret meaning from visual design, brand voice, or narrative structure. These systems require expli...
Unmarked Credentials Look Like Claims to AI
Business owners invest years earning certifications, degrees, and professional recognitions. When these credentials appe...
About Pages Written for a Pre-AI Internet
About pages constructed between 2005 and 2020 followed conventions optimized for human skimming and search engine keywor...
Unlabeled Experience Gets Treated as Background Noise
AI systems process About pages as data inputs, not narrative experiences. When credentials, methodologies, and outcomes ...
Authority Signals That Work for Machines, Not Humans
About pages designed for human readers often fail to communicate expertise to AI systems. The signals that establish cre...
Dual-Channel Authority Requires Two Different Structures
About pages serve two fundamentally different audiences that process information through incompatible methods. Human vis...
Storytelling Hides the Data AI Needs to Find
Traditional About pages prioritize narrative flow and emotional resonance. AI systems require structured, extractable da...
Two Audiences, One Page, Different Reading Paths
About pages now serve two distinct audiences that process information through fundamentally different mechanisms. Human ...
Readability for Humans Contradicts Readability for AI
Business owners optimizing their About pages face a supposed choice: write for humans or structure for machines. This fr...