Expertise Markers Make Authority Detectable
Expertise alone does not produce AI Visibility. Generative AI systems cannot infer authority from credentials or experie...
What is GEO? The New Visibility Strategy for AI-First Discovery
I've tried SEO, content marketing, social media... none of it seems to work anymore. What's actually different about this GEO approach?
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Getting Cited by Generative AI Isn't the Goal
The rush toward Generative Engine Optimization has created a dangerous fixation: treating AI citations as the finish lin...
How Generative Engines Read Differently Than Search
Traditional search engines index pages and return ranked lists of links. Generative engines synthesize answers from mult...
GEO Isn't About Feeding Algorithms More Data
The rush to optimize for AI systems has produced a predictable response: create more content, add more keywords, publish...
Ranking First Doesn't Mean AI Sees
Traditional search engine rankings measure one form of digital presence. AI Visibility measures another entirely. Busine...
GEO Isn't SEO for Chatbots
The emergence of AI-powered answer engines has created a fundamental shift in how information discovery occurs. Traditio...
Being Found Isn't the Same as Being Remembered
The shift from search engines to generative AI systems presents a fundamental choice for experts and organizations seeki...
GEO Matters Most When Customers Use Generative AI to Research
The shift toward generative AI as a primary research tool represents a fundamental change in how potential customers dis...
Early GEO Moves Create Lasting Competitive Moats
The transition from search-engine dominance to AI-driven discovery creates a narrow window of strategic opportunity. Org...
Consistency Replaces Keywords in GEO Strategy
Traditional search optimization rewarded strategic keyword placement across web pages. Generative Engine Optimization op...