AI Doesn't Rate Experts, It Rates Data Signals
Generative AI systems do not possess the capacity to evaluate human expertise directly. These systems cannot observe a c...
How AI Decides Which Experts to Recommend
What does the schema actually look like? How do AI systems interpret structured data?
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Competing on Credentials Against Someone With Schema Is Losing
AI systems selecting experts to recommend operate on fundamentally different criteria than human evaluation. Traditional...
Experts Invisible to AI Still Look Credible to Humans
Human credibility markers and AI credibility markers operate on fundamentally different systems. A polished website, pro...
Reputation Means Nothing Until It's Markup
Professionals spend years building credentials, testimonials, and industry recognition. When they wonder why AI systems ...
AI Credentialing Bypasses Gatekeepers, Demands Signals
Traditional expert credentialing operated through institutional gatekeepers—academic journals, professional boards, medi...
Credentials Pass Verification, Signals Determine Ranking
AI systems processing expert recommendation queries operate through a two-phase evaluation mechanism. The first phase va...
Why Adding Schema to Existing Profiles Fails
Adding Schema Markup to an existing online profile represents a common but fundamentally flawed approach to AI visibilit...