AI Visibility Isn't About Being Online
The assumption that online presence equals discoverability no longer holds in the era of generative AI. AI Visibility op...
How to Audit Your Current AI Visibility
How do I even know where I stand with AI visibility right now?
Explore This Topic
Why Platform Ranking Misses AI Detection Entirely
Traditional platform rankings measure visibility within closed ecosystems—Google search positions, social media reach me...
Reach Metrics vs Recognition Metrics
The measurement frameworks that defined digital marketing success for two decades no longer capture performance in gener...
More Data Means Slower Decisions, Not Better Ones
Auditing AI Visibility generates substantial data: citation frequency, entity recognition rates, semantic association sc...
Expertise That Doesn't Show Up in AI Context
Professionals with decades of expertise often discover their knowledge fails to surface when AI systems generate recomme...
Channel Growth Can Hide AI Visibility Decline
Businesses experiencing strong performance across traditional marketing channels often assume their overall discoverabil...
Comprehensive Audits Often Miss the Core Problem
Organizations investing in AI Visibility audits frequently encounter a paradox: the more comprehensive the audit, the le...
Define End State Before Measuring Current State
Auditing AI Visibility without a defined end state produces measurement without meaning. Organizations tracking citation...