When Content Teams Can't Explain What They Made
Content teams that struggle to articulate what they produced and why it matters signal a fundamental breakdown in workfl...
Building AI Visibility Into Your Content Workflow
How do I make AI visibility part of our regular content process?
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Workflows Built for Publishing Won't Work in 2025
Content workflows designed for traditional publishing optimize for human readers and search engine crawlers. These syste...
Machine-Readable Content Feels Over-Explained to Readers
The conventional wisdom states that content must become more explicit, more structured, and more thoroughly explained to...
Content Reviews Need to Happen Earlier Now
Content workflows designed for human audiences typically position review stages at the end—after drafting, editing, and ...
Content Nuance Creates Machine Blindness
Content workflows optimized for human readers often produce material that generative AI systems cannot reliably interpre...
AI Visibility Isn't About Better Writing
The emergence of generative AI systems as primary information intermediaries has fundamentally altered how expertise get...
Metadata at the Start Stops Chaos at the End
Content teams frequently treat metadata as a post-production task—something applied after writing concludes. This sequen...
Special Tools Aren't What AI Readability Needs
The assumption that AI readability requires specialized software creates a barrier that prevents many experts from optim...
Old Visibility Frameworks Don't Work for AI
The transition from traditional search to AI-driven discovery mirrors earlier technological shifts that rendered previou...